Charities No Longer Seen As A Saving Grace

In times of adversity and disaster, people can’t always rely on themselves to provide for their needs. When a tragedy is so disastrous, the government often has to intervene and take charge and even third-parties like charitable groups and institutions pitch in to provide support. Many of these charities have evolved to become household names since they are usually the first to respond to disasters like the Red Cross but most are actually low-key and support civic groups and medical causes. For years, the citizens have looked up to them because they have saved many individuals and even communities from countless tragedies and helped them start anew and rebuild their lives.

However, there are many stories coming out now about the luxuries life led by the people who run these charitable organizations. When you are running a non-profit organization and most, if not all, of the money coming in, is coming from the generosity of others, then why do these people spend it as if it is theirs and not directly give this money to those who are in dire need of help. You don’t even have to look far to see poverty and suffering because they are present in every community even in a progressive nation like the United States. More and more people, especially the donors, are realizing how affluent the lifestyle is of these people running popular charities that they should be double-checked to see if the money given to them is spent as it should: for the poor and the needy.

The general public are distrustful of charities and feel salaries in the sector are too high, new research indicates.

A survey of 1,000 people completed as part of the Charities 2037 report found that trust in charities among the sample was less than a third, while over 80 per cent of respondents felt charities need to be more transparent in their financial affairs.

The findings, which were compiled by Ámarach Research on behalf of the Charities Institute Ireland (CII), point to there being “no evidence of a trust recovery” in charities following a succession of pay-related scandals over recent years.

Exactly 60 per cent of those surveyed either strongly agreed or slightly agreed with the statement “wages in the charity sector are too high”.

(Via: https://www.irishtimes.com/news/social-affairs/people-don-t-trust-charities-and-feel-salaries-are-too-high-1.3269176)

If you are a donor and you found out the charities you gave money to are benefitting more from the money given to them than the intended recipients, how would you feel? You sacrifice some of your wants in order to be able to share some of your blessings and somehow make a positive difference in this world. Citizens in Ireland have put the pieces together and they are now speaking up, hopeful that transparency is something that most charities will start practicing to clear up any doubts the public may have on them.

It also found that 83% of people think charities will have to be more transparent about their spending, while 60% said wages in the charity sector are too high.

About two-thirds of respondents, 64%, say there are too many charities with similar functions and roughly the same proportion (68%) say such charities should merge.

Broadly, the same share of those interviewed (68%) think charities should hire the best professionals available.

However, only 41% feel that charities should pay competitive salaries for these professionals, while 64% of people believe most of the work carried out by charities should be done by volunteers.

(Via: https://www.rte.ie/news/ireland/2017/1026/915327-charities/)

The reason charities exist is to give and uplift other people's lives, which is why it does not feel right to see the very people running these organizations living the life of the rich and the famous because the money can be put to good use where many in need can possibly benefit from and not just a few. Some even believe that volunteers should be running charities and not paid employees because it loses the very essence of charitable acts that started out to be a voluntary gesture in response to seeing the suffering of others. How can they still save other people from their suffering if they are too busy enjoying the perks that money brings and forgetting why their organization exists in the first place. You can’t blame the masses if they are having second thoughts now in giving when they can see their donations being squandered away by those who do not deserve help.

Charities No Longer Seen As A Saving Grace was first published on BrandInfiltration.com

source https://www.brandinfiltration.com/charities-no-longer-seen-as-a-saving-grace/

Turn Weed Into Money

The stigma associated with weed is gradually being erased in the minds of the public as more and more US states declare it legal to grow, sell, and use marijuana either for medical or recreational use. Gone were the times when you’d be highly criticized for using it or you may even end up in jail if you are unfortunate enough to be caught. This change in mindset is evident everywhere from casual talks about weeds and its use and the now ever-growing and lucrative cannabis business that makes money faster than you can grow the weeds itself. And weed growers breed different varieties of cannabis as well that caters to different needs of its end users. Those who are simply after its natural high can opt for the THC-rich cannabis, which was common from even before. Medical cannabis users prefer CBD-rich breeds because it is more beneficial health-wise and does not get you high like recreational users do.

There are many variants of cannabis-based products sold in the market today. Just go to any marijuana dispensary and you can buy some that are sold as leaves itself or others that were turned into pills, gummy bears, chocolate bars or any form of edible cannabis, which is probably the easiest to take and the most affordable too. Topical wax is beneficial for body pains while tinctures are more convenient to use than sprays which leave a terrible aftertaste. The downside to all these is that it takes time for them to take effect whereas you can feel its effects kicking in roughly five minutes from a good old marijuana delivered through a vaporizer. With all these many varieties to choose from and the growing demand for weeds as a whole, it is easy to see why many businessmen want to join in on the bandwagon and take their piece of pie from selling weed.

A trade expo in the nation's capital is showcasing how big the marijuana business is and will be when recreational use of the drug is legalized in July 2018.

Licensed producers, soil experts and companies that sell marijuana paraphernalia are exhibiting their products and expertise at the first ever Ottawa Cannabis & Hemp Expo this weekend.

The show is not only educational for current and prospective marijuana users, but also fights the stigma attached to the drug's use, said Kevin Blackburn, the show's manager.

The trade show includes a vaping lounge, which is only accessible to medical marijuana card holders, Blackburn said.

(Via: http://www.cbc.ca/news/canada/ottawa/marijuana-business-expo-ottawa-1.4377543)

Not only are the products made from the weed itself rack in a lot of cash but even those products related to its use like dabbing accessories such as thick glass dab pipes among others that cannabis user likely comes across or use when they’re into the use of marijuana. They are selling products like these like hot pancakes to meet the demand for marijuana accessories as more people finally get their hands on this unassuming weed especially today that even doctors start prescribing them to their patients. It is gradually being accepted as an alternative treatment for a wide variety of medical maladies that have plagued mankind for quite some time now.

With marijuana legalization looming, Edmonton is opening up its doors to businesses and inquiries alike — from local establishments to established entrerprises.

Edmonton officials have passed multiple bylaws ahead of the federal government's 2018 target of legalization, including bylaws that prevent existing bars and cannabis paraphernalia stores from transitioning into marijuana lounges.

But Colton Kirsop from the city said that hasn't stopped citizens and businesses from making inquiries and applying to open marijuana-related businesses, including cannabis lounges and production facilities.

"We have heard from a number of citizens and businesses that would like to know more about [marijuana-related businesses]," Kirsop told CBC News.

He said there are "upward of 20 contacts that are interested in cannabis lounges or cannabis storefronts," and three permits for commercial licence production have already been issued.

(Via: http://www.cbc.ca/news/canada/edmonton/cannabis-marijuana-edmonton-business-1.4237622)

Many people are itching to know more about how a marijuana-based business works seeing the potential for profit and growth in an industry that just barely took off for real. As long as you can meet the licensing requirements and you will be starting your business somewhere that has already legalized cannabis sale, then you’re virtually good to go. And the good thing about this thriving business is that it will not only profit the owner but it will eventually generate hundreds, if not thousands, of new jobs that will have a positive effect on the local economy. So, it’s a win-win situation for all, that’s if you have an open mind to the use of marijuana at all.

The following post Turn Weed Into Money was first seen on BrandInfiltration.com

source https://www.brandinfiltration.com/turn-weed-into-money/

New Media Rules

If there is one thing that is constant in our modern world right now, it is the presence and global influence of technology in every aspect of our lives regardless of what part of the world you live in. You use tech gadgets in your daily life whether for work or leisure. Young or old, you can’t just get enough of whatever technology has to offer. Older people have a hard time catching up with all these new technologies as they become more complex and tedious to do as the days go by. It is why the youth of today has an advantage over this aspect as they grew up at a time when technology is basically a staple in their life and something that is taught extensively at school.

It is important to stay updated with technology because it is constantly evolving. The trend today may already be outdated tomorrow and replaced by something cooler, faster, and more efficient. People who are adept in the new media won’t have a problem looking for work, excelling in school, standing out in a crowd, and essentially navigating this highly digital world we are living in now. You can’t always live in the past, so embrace all these new changes because they will definitely be here for good.

Technology around the world is evolving at an extraordinary rate, making the realm of new media and communication more exciting than ever before.

Media Studies is a truly contemporary subject that plays a significant role in society and our lives. As such, the ability to analyse and study new media is a really great skill to have. Students of new media are equipped for the future, graduating with the technological skills and leadership expertise needed to be effective communicators and global citizens.

Students will learn to work as a team to solve organisational issues, cultivating leadership qualities, integrating business theory, practice and communication. A degree in Creative New Media opens the door to a number of career opportunities after graduation. Independent film making, film and television industries, advertising, marketing and public relations, animation and media design, publishing and journalism are all potential careers, while the skills attained are easily transferable to other employment paths.

(Via: https://www.studyinternational.com/news/discover-exciting-world-creative-new-media/#BeHIHjK5tgAfmL6l.97)

In highly progressive cities and countries, the ones with new media skills gets hired or promoted first simply because they would the most effective for the job since they don’t need to be trained as much and can very well work on their own, with little supervision, soon after joining on board unlike older employees who need to be educated about the different processes and systems that run the company. After all, it is the universal language spoken by all today that bridges gaps and the myriad of differences we all have.

The internet and the rise of social media has changed the terms of the free speech debate worldwide. There has always been bad information, propaganda, and disinformation deliberately put out to affect political outcomes. The traditional free speech defense has been the marketplace of ideas: if there is bad information, the solution is not to censor or regulate it, but to put out good information, which will eventually counter the bad. More information is always better. But it’s not clear that this strategy works so well in the internet age, when thousands of bots and trolls can amplify the bad messages without anyone knowing. The platforms’ business models exacerbate the problem with algorithms that optimize for virality and accelerate the rate at which conspiracy stories and controversial posts are passed along.

(Via: https://www.the-american-interest.com/2017/10/30/social-media-democracy/)

While many can’t help but rave about the perks of technology and the Internet of Things as a whole, it has its cons too. Perhaps, the world is not yet ready for all the implications of going all digital that society at large has some trouble reconciling our way of life and our over-dependence on tech gadgets and its implications to our lives. The Internet and Social Media stand out the most since they have the biggest direct impact to people and likewise can be immediately felt by everyone. Like everything else from the distant past until now, we can only keep on moving forward and learn from our mistakes because it is the only way to go. We’ll eventually iron out all the kinks and make better use of technology in running this planet without destructing ourselves first.

New Media Rules was initially seen on BrandInfiltration.com Blog

source https://www.brandinfiltration.com/new-media-rules/

North Korea: Is There Really A Threat Of War?

For the longest time in history, many of us have been aware of the unending rift in the Korean Peninsula. North and South Korea never really signed a peace treaty or agreement, hence they are technically still at war with each other until today.  If you haven’t been living inside a hole in recent years, you are also probably aware how many times North Korea has captured the world’s attention because of its brazen acts that mostly revolves on nuclear development and testing and unending threats to everyone who will listen. As of late, it actually seemed as if the threats are finally becoming real. There is the likelihood of an impending World War III and it scared a lot of people, you have to admit that.

Are we really supposed to be scared of North Korea’s threats and start building shelters that can survive nuclear attacks? Well, it is too early to tell now as the fire has seemed to die down since the last time they sent missiles flying past Japan. The US seems really upset at North Korea and we all know Trump is no man of words, I mean not good with words. The obvious conflict between the US and Russia is also an issue somewhere in this equation. Then, let’s not ignore the global power that is China, a known ally of North Korea. Will we really be seeing real worldwide-scale war for real or can diplomacy still put out the fire, so we can all pretend all these talks of nuclear war and more wars never really happened?

China, traditionally North Korea’s most faithful patron, fears an influx of refugees if war comes, and looks with distrust at our military alliance with South Korea and Japan. The latter, committed to “defensive” weapons since its defeat in 1945 and the elimination of atomic warfare as the world’s only victim of nuclear attacks, has historical, geographical and cultural reasons for fearing military uses of atomic power — not to mention concern about North Korean test missiles recently shooting over its territory.

Russia has historical distrust of China and Japan, and under Putin has revived its own nationalistic ambitions. As for America, much is written of our isolationism before World War II, the impact it had on events leading to that war and what many see as the hazards of “America-first” policies now. Meanwhile, North Korea’s diplomats and state-controlled media delight in portraying President Donald Trump as the true warmonger.

In short, it’s a frightening but exciting time to engage in a study of global affairs. Moreover, it’s our duty as educators to do so.

(Via: https://www.huffingtonpost.com/entry/north-korea-how-we-might-be-on-the-brink-of-opportunity_us_59f731dde4b05f0ade1b58b9)

There is so much political drama going on today it is hard to keep up anymore or even choose sides if you have to. Of course, we all don’t want a massive disaster in our midst if it can be presented but we don’t really know what is going inside the crazy mind of Kim Jong-un, the current supreme leader of the land and the third-generation leader of the Kim family of North Korea. He may be hard to understand and misunderstood most of the time but world leaders of today will generally strive for peace at all cost for the benefit of everyone on the planet even if it means attempting to make a deal with him. We will all lose if World War III breaks loose. Even the isolated wars and political conflicts in certain areas are hard as they are, so we won’t really be aspiring for something terribly destructive.

 “George W Bush’s ascension to president in 2001 produced a declaration from his advisers that the 1994 agreement was dead in the water. (Thus)

in December 2002, the DPRK expelled the IAEA inspectors, restarted the Yongbyon reactor and withdrew from the Non-Proliferation Treaty.

“Bush meanwhile, declared his intention of dealing with North Korea after Iraq.

“In spring 2003 the North made another offer to the US: it would scrap its nuclear development if the US would normalise relations and provide basic security guarantees.

“Six years later, in 2009, substantive talks involving Russia and China as well as Japan, the US and both Koreas had goals which included the normalising of diplomatic relations, an end to trade sanctions and acknowledgement of the North’s right to use nuclear energy.

“But these talks collapsed after both the US and the ROK rejected the North’s gradual dismantling of its nuclear weapons.

(Via: https://www.globalresearch.ca/north-korea-a-threat-or-a-victim-some-facts/5615502)

Well, North Korea’s aggression to most Western nations may not be baseless after all. Yet, as spectators of this risky drama should bear in mind we are clueless about all the details so we can’t really tell what’s real and what’s not. What we just know is that there is a threat, from where, it’s quite misleading, but it can possibly make life more difficult for all of us if not stopped before the fire even fans out. We can’t risk losing the highly organized world order we have painstakingly built over the years because of some careless remarks and mistakes that could’ve been easily prevented with a little diplomacy.

North Korea: Is There Really A Threat Of War? is republished from https://www.brandinfiltration.com

source https://www.brandinfiltration.com/north-korea-is-there-really-a-threat-of-war/

Is Your Christmas Tree Up?

Christmas is almost around the corner. You can sense it already. The wind is colder and many homes have started putting up Christmas decoration. Many are undeniably bitten by the Christmas spirit. Who‘d be able to resist it after all when it promotes nothing but positiveness, forgiveness, love, sharing, and good tidings and cheer. Most people’s fondest memories are that of Christmas maybe because the family is complete, making memories and eating together. The shopping is something some love, whereas others take to online shops to score great deals. Those who have issues learn to put their differences aside and simply celebrate the season without animosity and with only good thoughts for one another.

Aside from the food and the presents, the most striking representation of Christmas is the holiday decors most especially the Christmas tree. Nothing spells Christmas perfectly than seeing a tall, lighted and well-decorated Christmas tree, whether it is real or not. Kids’ faces light up once they see it standing tall and bright in their homes most especially once gifts start piling up at the bottom. People start preparing this iconic Christmas decoration at different times of the year depending on where you live. Some celebrate a longer Christmas season and got their trees up months before the holidays while some much later especially if they are using live ones, which is pretty understandable.

Increasingly, December 1 is seen as an optimum time to deck the tree - but will that mean the kids’ build-up of excitement will lose momentum before the big day and - in the case of real trees - will there be more needles on the floor than on its branches by the time you sit down to Christmas dinner?

In the past, the tree would be put up on the afternoon of Christmas Eve - so you can imagine the sudden impact on children of seeing it for the first time just ahead of their most eagerly-anticipated day of the year.

These days that’s considered far too late by most people and, again for those who buy a real tree, it simply wouldn’t leave them long enough to enjoy it. And it’s always sad to see beautiful trees cast aside near the bins post-Christmas while still in their first flush of youth.

(Via: http://www.chroniclelive.co.uk/whats-on/family-kids-news/when-put-up-christmas-tree-13904925)

In all honesty, there is no right timing for setting up your tree. It depends on you, after all. Whatever you believe in or practices is all up to you. If you decide to set it up way earlier than the rest, then it’s your call. At least you get to enjoy that lingering Christmas feeling in your home and they do sure brighten up any space. Other people’s concern is usually directed at live ones that require more upkeep and might be wilted by the time Christmas arrived if prepared way earlier than it should be. Other parents want to highlight the impact a tree could bring to Christmas Eve and see the big smiles on their children’s faces rather than lose their interest if they set it up months in advance.

Caring for your tree

Now that you have your tree, let’s work on keeping it alive through the holiday season. Here are Cameron’s tips:

Provide plenty of water. As a rule of thumb, provide 1 quart of water per inch of trunk diameter. The water temperature is not important.

Use a stand that fits your tree. Do not have outer layers of the trunk to fit a smaller stand, as those layers of wood are the most efficient in taking up water.

Make a fresh, perpendicular cut to the bottom of the trunk before placing it in the tree stand.

Do not drill holes in the trunk. It will not improve water uptake!

Keep trees away from major sources of heat, and use Christmas tree lights that produce low heat.

(Via: https://www.today.com/home/christmas-tree-shopping-here-s-what-you-need-know-t58531)

If your tree is already up and you’re having a live one, these tips will definitely come handy in the upkeep. Real trees are special. You can’t put the same tree up again the following year because they’re dead by then. One thing you should know is that there are different live trees used as Christmas decors like fir, spruce, cypress, and pine. Different trees need different upkeep. Just following the tips mentioned here can mean a lot to your Christmas experience. After all, a home without a tree on Christmas day feels incomplete and nobody’s arguing with that. I’m sure there are people who don’t celebrate Christmas because of religious differences and all but for those who do, don’t forget to put those tree ups soon because Christmas is definitely not canceled this year or the next and the next.

The blog article Is Your Christmas Tree Up? is republished from The BI Blog

source https://www.brandinfiltration.com/is-your-christmas-tree-up/

Academics: Is It Really Preparing The Youth To What Awaits Them In Real-Life?

Life is a cycle. From youth to old age, most of us experience the same things, happiness, and joys, albeit with a personal twist. If there is one major memory we all share, it’s that of our school life. After all, all of us go to school at an early age and spend a great deal of our day and early life in the four corners of the classroom learning everything we need to know to become a fully-functioning adult once we step out into the real world. It’s for a good reason too because the academe prepares the students for what’s waiting in real life. No, graduation isn’t just an accomplishment or the end to learning but actually the beginning of the first real chapter of your life where you make all the decisions and face its consequences too.

Before doing your own thing, many of today’s youth struggle at school and some actually hate it since they fail to realize the purpose of everything they are learning. If you just try to look past the struggles and see the silver lining in all the endeavors you are facing, getting yourself an education won’t seem like a burden anymore but an opportunity to improve yourself, so you can finally achieve your dreams for real. Not all the time there is something you can do about the outside factors in your life but there is something you can do about your mindset or the way you perceive things.

Changing the way you think about your circumstances is also achievable. Many academics see their jobs as callings rather than as merely a means to pay the bills; people who think this way report higher job satisfaction. Moreover, many academics are, objectively, doing just fine; professionally and intellectually, they are succeeding at a high level.

But it doesn’t always feel that way. One reason is that academics (like most other people) are prone to comparing themselves with colleagues and subject peers. Comparison – whether it is h‑indexes or promotion trajectories – has been shown to be toxic to happiness. It isn’t that glum people compare themselves with those doing better while happy people compare themselves with those doing worse: happy people simply don’t compare themselves with others at all – and happy academics are probably spending all that extra psychological energy applying for grants.

(Via: https://www.timeshighereducation.com/features/how-be-happy-academics-advise-what-brings-joy-work)

People with a happier disposition will be able to better deal with stress and not allow themselves to be discouraged by whatever problem they are facing in their studies. Be kind to yourself and learn to embrace your flaws inasmuch as you celebrate your successes. We all grow internally and externally and we can only be happy with all these changes if we aren’t too hard on ourselves. This open-mindedness and acceptance of ones’ self also help with learning as it is easier to absorb new information if you don’t put too much pressure on yourself.

Focus on rules can diminish children’s willingness to take academic risks and curiosity as well as impede their self-confidence and motivation as learners—all of which can negatively affect their performance in school and in later life.

Giving children a chance to play and engage in hands-on learning activities helps them internalize new information as well as compare and contrast what they’re learning with what they already know. It also provides them with the chance to interact with their peers in a more natural setting and to solve problems on their own. Lastly, it allows kindergartners to make sense of their emotional experiences in and out of school.

So children asking for more time to play are not trying to get out of work. They know they have to work in school. Rather, they’re asking for a chance to recharge as well as be themselves.

(Via: http://www.yesmagazine.org/happiness/kindergartners-get-little-time-to-play-heres-why-thats-a-problem-20170911)

The pressure in learning isn’t just felt by those older students but even the young ones too. Although we all know how much kids need to learn these days, it is also stripping them of the chance to enjoy their childhood and not get too overwhelmed by school work. Even kindergarteners are expected to perform better in class when they should be out there playing in the dirt and sand and not having a care in the world.

Social order has certainly shifted since most parents right now hold jobs that require their full time and attention that they no longer have time to spare for their children. As a result, they leave their kids in daycare centers or enroll them too early in school that in turn require too much from the kids in terms of learning new things. It may be good that they know all these things but it also has its cons. And because of this, young kids begin to loathe learning which isn’t good at all knowing how much value a good education is to a person’s life.

The following post Academics: Is It Really Preparing The Youth To What Awaits Them In Real-Life? Read more on: BrandInfiltration.com

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Digital Marketing Done Right

The world is full of clutter today it is hard to stand out from the crowd most of the time. There is just too much noise and so many other things competing for people’s attention.  You really have to be crafty in order to grab the attention of others and make a positive impact to them. Getting your business recognized is your main goal as a business owner because that’s when your brand becomes relevant to the public and the money starts pouring in. But gaining traction does not happen overnight. It is the product of hard work and a lot of effort, not to mention the money you use up to promote your business.

However, some people are claiming that the marketing that we know of is already dead today. Yes, you heard me right. When you think about marketing, what usually comes to find? I’m pretty sure you all think about money. You spend money to earn money That’s the old mantra of business. But today, you can actually make money through your own marketing efforts. It’s the power of social media and the web. Marketing is no longer confined to the print, TV, and radio but has expanded its horizons to the depths of the web. The Internet is the real game-changer and it opened up a lot of new possibilities that businesses back then never had the luxury of benefiting from. You no longer have to do all the work because you can pass on the marketing tasks to your consumers without them knowing and you still benefit from their efforts.

The core message of their new book is acknowledging that the marketing world, as we have known it since the dawn of the big three (print, radio and TV), is our past and that marketing doesn’t have to be just a cost center anymore. When done well, brands can actually create a profit center from their marketing efforts. Instead of your marketing requiring additional financial resources, what if it generated new dollars? We’ve all heard the idea that brands should become media companies. You may not want to take your company quite that far. But wouldn’t you like to make money with your marketing efforts? 

Let’s take a step back before we look at the future. Traditional marketing has been primarily advertising — the renting of space on someone else’s channel to earn attention and brand awareness and to alter the consumer’s behavior. Even PR falls under that description. Instead of buying an ad, the brand or their agency would pitch their story to the editorial side of the advertising channels. Their goal was to have a story written about them or their offerings that would create the same results as paid advertising would have generated.

Along came the internet and suddenly consumers found their voice. Until that shift, they’d been our silent audience. But as it became easier to share opinions on message boards, forums, social media channels, websites and review outlets, they got louder and louder.

(Via: http://www.businessrecord.com/Content/Design/Top-Story-1/Article/McLellan-Is-marketing-dead-/46/242/79749)

Almost all businesses right now make use of the web in growing brand recognition especially that it is now possible to reach a bigger market without necessarily going out of your way to establishing a branch there. You can set-up online shops where consumers can place orders online and have their items shipped to them. It’s all so easy. If customers are happy with your service, they will even share their experience on social media and give a positive feedback to your company. In return, more people will be interested in your brand and may even consider buying your products or hiring your services when the need arises. That is how digital marketing works and you can leverage its benefits to your brand’s advantage.

If you want to build your brand’s reputation and attract clients in the long-term, you will need to create content that will grow exponentially. It’s not that sexy now, but is totallysexy once you start seeing clients roll in, excited to hire you before you’ve even spoken to them.

This is the work that enhances your skill set, demonstrates your expertise, and strongly positions you in your niche (i.e., building your brand). And it’s a double whammy; these efforts help you become better at communicating your expertise in person too.

You don’t need to do everything (blogging, social media, videos, youtube, speaking at events, workshops, networking groups. etc.), and certainly not all at once, so choose one or two that make sense for your industry or your talents. Then, put all your effort into doing them well. If you have no desire to get over your stage fright by speaking, then blogging might be the best option for you. If you’ve always been a bit of a ham, consider vlogging!

(Via: https://www.forbes.com/sites/piasilva/2017/09/20/what-no-one-wants-to-tell-you-about-marketing-a-small-business/#3f37ac777d0e)

Content reigns supreme today. A lot of a brand’s success has to do with their content. And what’s great about content is that you get to use it for a long time and for a variety of reasons too. It gives your potential clients an idea of who you are and what you do and makes sealing a deal even easier and so much sweeter since you didn’t have to do all the hard work by yourself. Content is used in just about every aspect of online marketing now and it really delivers the result you want if you are just a little patient with it.

Consumers also appreciate that you take the time to communicate with them through the contents you post on your site and social media, hence strengthening the bond between you two. No matter how much success you are now enjoying, never ever forget that marketing your brand will never stop because your business will die if you do. Continue to make yourself relevant to the public and be visible all the time and you won’t have a hard time attracting customers especially if your product or service is above par than everyone else.

Digital Marketing Done Right was initially published on BI

source https://www.brandinfiltration.com/digital-marketing-done-right/